The theme for Catechetical Sunday 2019 is “Stay with Us,” quoting the two disciples on the road to Emmaus who invited Jesus to stay with them. (Luke 24:13–35) The following articles by Joe Paprocki, Julianne Stanz, and other catechists and catechetical leaders explore topics of discipleship and evangelization related to that theme.
“But how do we know Jesus was an actual person and not just made up?” John, one of my tenth-grade students, asked. “I know what the Bible says, but do we have any other evidence?” As catechists we are often asked this kind of question, and it can catch us by surprise. The temptation when faced with a question like this is to offer a standard response such as, “Well, the Catholic Church teaches us […]
I often tell my audiences about the book Creating Customer Evangelists by Jackie Huba and Ben McConnell, not because I think they should read it, but because, as Catholics, we should be aware of the fact that a book that has nothing to do with faith, religion, or spirituality is using the word evangelists! The premise of the book is that customers should be so enamored with your product or service that they will become “outspoken […]
Many advertisements not only entice you to purchase a product, but they invite you to re-prioritize your life around an idea. Some of the best examples of this are diet plans, which are no longer just about losing a few pounds but are about adopting a new lifestyle. When I stroll into the kitchen at Loyola Press during lunch time, I see numerous people meticulously preparing their dishes according to the philosophy and strategy of […]
In his research about why some things “go viral” on social media, author Jonah Berger discovered that one of the main reasons is that the item provokes emotion, whether good or bad. Think about it: if you had a nickel for each post you’ve seen about a cute kitten, you’d be rich! People share things that make others reach for a tissue. By the same token, negative emotions can result in sharing, such as when a […]
Ultimately, a TV commercial is an invitation: after presenting to you all of the information about their amazing product or service, the sponsors invite you to join “other satisfied customers.” They then provide you with a phone number, a website address, and convenient locations so that you can avoid being left out. At the heart of Jesus’ message is an invitation. In fact, the Gospels tell us that Jesus was constantly inviting people to follow […]
One of the most often-used phrases in TV commercials is, “But wait, there’s more!” Just when you think you’ve heard it all and that it can’t get any better, the seller doubles down and tells you that it’s about to get even better—beyond your wildest dreams! (“Order now and get a second set free!”) In our proclamation of the Gospel, we have a “But wait, there’s more!” moment: the Resurrection of Jesus Christ! Just when […]
It is a fairly common practice in advertising to garner attention by making a claim about a product or service that is counterintuitive or defies commonly accepted reasoning. For example: a diet plan promises that you can lose weight in 30 days while eating all the bacon you want; a light beer promises robust flavor with only 64 calories; a body lotion promises to physically reshape your body; a bracelet promises to relieve arthritic pain. […]
Some years ago, TV commercials for a food-processing appliance proudly proclaimed that this new innovation “slices, dices, and makes Julienne Fries!” Today, that phrase continues to be used, tongue-in-cheek, to convince people of the amazing capabilities of any new gadget and is emblematic of what we refer to as the advertising “claim”—the part of the ad that seeks to create a perception of superiority. It is the job of the advertiser to then convince consumers […]
We began our series on how to be a more evangelizing catechist by talking about the need to proclaim an alternate reality (the Kingdom of God) to our brokenness. Today, we continue by emphasizing that the way to this alternate reality is Jesus Christ and that we are incapable of getting there on our own; we need a divine intervention. I’m sure you are familiar with the concept of an intervention: a carefully planned gathering […]
Welcome to the first post in my series on How to Be a More Evangelizing Catechist. In my introduction to the series, I talked about how marketing efforts often rely on nine formulaic strategies for persuading people that they need to purchase the product or service being advertised. They kick off their efforts by emphasizing that something is missing from your life or that something in your life, as you live it now, is broken […]
