John the Baptist mosaic - MykolaIvashchenko/iStock/Getty Images
Advent

Advent: Sharing Stories of Hope, Part 3

Welcome to the final installment of this brief series on sharing stories of hope during Advent. Previously, we’ve talked about how, through storytelling, we share our most important values, and how the stories we share, especially about people in need, must be stories of hope or “action motivators” rather than “action inhibitors.” During the holiday season, it is common to share stories about people in need of our charity and support. In his book, Cannonball […]

Pieter Brueghel the Younger - St. John the Baptist Preaching
Advent

John the Baptist’s Marketing Strategies

Whenever I propose an idea for a new book to Loyola Press, one of the questions that I am asked by our marketing people is, “How is this different from anything else that’s on the market?” The better job I do of differentiating my work from anything else available, the better chance the book has of being successful. Is it possible that John the Baptist had a degree in marketing? When you consider his message, his […]