Marketing Your Parish Religious Education Program

The New Evangelization calls us to utilize the proven techniques of the world of marketing. That is not a dirty word! In 1977, Pope Paul VI said the following: It is our wish also that the Catholic Institutions, in their various kinds and according to their specific character, will follow with constant attention the development of the modern techniques of advertising and will know how to make Opportune use of them in order to spread the […]

Hey Catholics! Public Relations is NOT a Dirty “Word!”

When discussing catechesis and evangelization, I am very comfortable using the phrases such as  “public relations” (PR) or marketing, and find that I often encounter push back. “The Church is not trying to win a public relations battle!” “Proclaiming the Gospel is not a popularity contest!” “The Church is not about public relations!” The conclusion that many people draw is that public relations and marketing necessitate altering the content of your core beliefs. That is a […]