Here are some interesting facts about how the Internet has influenced kids’ traditional viewing habits:
- 64% of kids report going online while watching TV, with 49% of Teens doing the same from three times a week to several times a day.
- 73% of kids are actively multitasking, which is up by +33% since 2002.
- 50% of 9 to 17-year-olds visit websites they see on TV even as they continue to watch
- 45% of teens have sent instant messages or e-mail to others they knew were watching the same TV show
- 33% of 9 to 17-year-olds say they have participated in online polls, entered contests, played online games or other online activities that TV programs have directed them to while they are watching.
- While TV/internet multitasking, 47% of kids report their attention focused primarily online, with 42% saying they focus equally on the two, while 11% report TV holds their primary attending.
The US study (The Kids’ Social Networking Study by the research firm Grunwald Associates) was conducted online with 1,277 9-17-year-olds, 1,039 parents, and telephone interviews with 250 school district leaders in charge of internet policy.
Implication: kids are into multi-tasking, meaning that content in one medium is influencing a concurrent behavior in another medium. In other words, it’s not enough to just watch a TV program or read a book, nowadays – you also need to be online or connected by cell phone while doing so. An example: you just don’t watch American Idol, you also go online (or on a cell phone) and vote people off of the show. This means that, if Jesus had a TV program today on which he was telling parables, there would be an accompanying Website where viewers could log on and express their opinion, select an option, ask a question, or indicate their level of understanding!