How to Be a More Evangelizing Catechist #4: Don’t Avoid the Cross
It is a fairly common practice in advertising to garner attention by making a claim about a product or service that is counterintuitive or defies commonly accepted reasoning. For example: a diet plan promises that you can lose weight in 30 days while eating all the bacon you want; a light beer promises robust flavor with only 64 calories; a body lotion promises to physically reshape your body; a bracelet promises to relieve arthritic pain. […]