How to Be a More Evangelizing Catechist #3: Proclaim Jesus’ Mighty Deeds
Some years ago, TV commercials for a food-processing appliance proudly proclaimed that this new innovation “slices, dices, and makes Julienne Fries!” Today, that phrase continues to be used, tongue-in-cheek, to convince people of the amazing capabilities of any new gadget and is emblematic of what we refer to as the advertising “claim”—the part of the ad that seeks to create a perception of superiority. It is the job of the advertiser to then convince consumers […]