How to Be a More Evangelizing Catechist #7: Touch the Heart
In his research about why some things “go viral” on social media, author Jonah Berger discovered that one of the main reasons is that the item provokes emotion, whether good or bad. Think about it: if you had a nickel for each post you’ve seen about a cute kitten, you’d be rich! People share things that make others reach for a tissue. By the same token, negative emotions can result in sharing, such as when a […]