How to Be a More Evangelizing Catechist #9: Mentor Apprentices
I often tell my audiences about the book Creating Customer Evangelists by Jackie Huba and Ben McConnell, not because I think they should read it, but because, as Catholics, we should be aware of the fact that a book that has nothing to do with faith, religion, or spirituality is using the word evangelists! The premise of the book is that customers should be so enamored with your product or service that they will become “outspoken […]