![Pieter Brueghel the Younger - St. John the Baptist Preaching](https://catechistsjourney.loyolapress.com/wp-content/uploads/2017/12/AdventB-Week2-Brueghel-675x450-326x245.jpg)
John the Baptist’s Marketing Strategies
Whenever I propose an idea for a new book to Loyola Press, one of the questions that I am asked by our marketing people is, “How is this different from anything else that’s on the market?” The better job I do of differentiating my work from anything else available, the better chance the book has of being successful. Is it possible that John the Baptist had a degree in marketing? When you consider his message, his […]