marketing

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Being a Catechist

What a Marketing Conference Teaches About Catechesis

Denise Gorss

I recently attended a marketing conference, and the workshops on writing effective e-mails and storytelling had lessons applicable to our work as catechists. Have a clear call to action. This reminds me of what Joe Paprocki says about the big idea in a lesson—have the goal in mind from the start. Knowing what action we want young people to take as a result of the lesson helps us to plan activities that take them from […]

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Catechetical Leaders

Marketing Your Parish Religious Education Program

Joe Paprocki

The New Evangelization calls us to utilize the proven techniques of the world of marketing. That is not a dirty word! In 1977, Pope Paul VI said the following: It is our wish also that the Catholic Institutions, in their various kinds and according to their specific character, will follow with constant attention the development of the modern techniques of advertising and will know how to make Opportune use of them in order to spread the […]

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Catechetical Issues & Topics

Hey Catholics! Public Relations is NOT a Dirty “Word!”

Joe Paprocki

When discussing catechesis and evangelization, I am very comfortable using the phrases such as  “public relations” (PR) or marketing, and find that I often encounter push back. “The Church is not trying to win a public relations battle!” “Proclaiming the Gospel is not a popularity contest!” “The Church is not about public relations!” The conclusion that many people draw is that public relations and marketing necessitate altering the content of your core beliefs. That is a […]