Catechists as Mystagogues: Touching People’s Hearts
In his research about why some things go viral on social media, author Jonah Berger discovered that one of the main reasons is that the item provokes emotion, whether good or bad. Emotions play a key role in decisions that people make in all areas of their lives. Aware of this reality, marketers often tap into emotions in their advertising. One of the reasons that our faith formation efforts are struggling is because they too […]