Faith that is CAUGHT, not TAUGHT – What Makes a Message “Contagious”
In ministerial circles, it is not uncommon to hear the phrase “Faith is caught, not taught.”The point of the phrase is that faith is something that involves more than just transmitting information. With that in mind, it might be helpful to know just what makes a message go “viral” – what makes a message “contagious.” Seeking answers, I recently read a very good book: Contagious: Why Things Catch On by Jonah Berger (Simon & Schuster) […]